16 Jun Start up to success – defining your eCommerce strategy
Many start-up and small businesses understand the importance of selling online but developing a successful and profitable eCommerce strategy can sometimes be a little daunting!
Gone are the days where you could launch an eCommerce website, cross your fingers and hope that customers will find you and the sales will flood in. With advancements in technology and the growth of eCommerce, selling online has become increasingly more challenging for start-up’s who dream of online success but lack the knowledge (and time) of learning how to get there.
Over the years, clients have come to us with this problem time and time again. We know how crucial launching a business can be, and we understand that your online shop is only a percentage of your overall business. With tight budgets, suppliers to chase and product ranges to perfect – we are not surprised you struggle to find the time to research, learn and implement the latest eCommerce trends! But don’t worry, we are here to help!
One of the first things we do for our clients is define their eCommerce strategy. Taking into account the latest eCommerce advancements and digital marketing trends we will make a business specific eCommerce strategy and be on hand to help you implement each stage of the process (as much or as little as you want!).
So, what are the key points of an eCommerce strategy? Good question. Here are some key points that you should consider to get your eCommerce strategy underway. Keep in mind that all businesses are different, and some areas my be more important to your business than others:
If you would like us to help you with an eCommerce strategy that is specific to the needs of your business, or just fancy a chat get in touch! We would love to hear from you.